Media

Go Where The Fish Are. Your Key To Success.

Successful advertising campaigns demand the carefully targeted implementation of your strategic creative objectives through the media. USAgency media campaigns consistently achieve their objectives. Our extensive print and broadcast planning, negotiating and buying have been earned through both front line and strategic management experience.

Up to 80-95% of campaign resources are directed into media. USAgency brings everything together to assure that the media decisions strategically support the campaigns' overall marketing objectives — and result in maximum impact and dollar return for our clients.

The Power To Plan Right. And Then Buy Right.

Whether it's print or broadcast media planning, research, negotiations or buying, our standard procedures and systems provide clients with pre-buy schedules, post buy analysis, discrepancy reports, make-good and spot credit reports. USAgency campaigns are powered by our in-depth and numerous media Syndicated Research capabilities and include the following:

NIELSEN

Local and national television demographic research by station and program.

ARBITRON

Local and national radio demographic research by station and day part.

SRDS

Listings of every newspaper, magazine, radio station, TV station, and cable system in the US.

PRIZM

Market segmentation reports to profile target consumers and audiences by lifestyle clusters.

MARKET PROFILES

Market reports to provide information on demographics, socioeconomic characteristics, retail sales, consumer spending, employment, and print media.

QUALITAP

Respondent qualitative data within individual counties and codes.

CABLE TRACKS

Psychographic research, within cable systems, by individual zip codes.>

MEDIA WATCH

Television report, by market and station, to list all commercials that air each month.

PROSPECTOR

D & B business listings.

TVSCAN

Spot television buying and management software to generate reach and frequency and post buy analysis by station, market and campaign.

ZIPCODES

Penetration research which specifies which radio or television market most influences a specific zip code.

SCARBOROUGH

Psychographic research by market and station for radio and television.

TAPSCAN

Spot radio buying and management software to generates reach and frequency and post buy analysis by station, market and campaign.

TAPCONNECT

Cable television buying and management software to enable the creation of campaigns for both cable and non-cable networks with combined reach and frequency analysis.

MULTIMEDIA

Newspaper buying and management software to generate insertion orders by newspaper and campaign. Integrated within this software is Starch newspaper research with the capability to create multimedia reach and frequency for all campaigns.