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Like all great military battles, marketing wars are fought and won on the battlefield of reliable information — "market intelligence." USAgency campaigns utilize three levels of market research to uncover invaluable information and identify the strategic advantages which will power new client initiatives.

Consumer Market Studies & Trade Analysis

The search for breakthrough creative begins with our in-depth analysis of existing consumer and trade data & research. USAgency LEVEL ONE analysis often reveals fundamental insights which have been overlooked or ignored by the market leaders — and helps to identify new and innovative marketing options.

Qualitative Research & Focus Groups

USAgency LEVEL TWO research methodologies involve probing directly with representative consumer groups for possible new strategic directions. This often includes the use of focus group studies. Though not statistically projectable, it is the information and insight which emerges at this level which often sets the stage for significant new marketing opportunities.

Quantitative Market Surveys & Research Studies

Armed with the insights gained from Levels ONE and TWO, our research specialists launch USAgency LEVEL THREE — statistically projectable and proprietary market research studies which can guide the direction of our clients' marketing for years to come. Methods include phone and mail surveys, mall intercepts, internet response studies, and many more