Sports Marketing

Play With The Big Cats. And Play On The Power Of Sports.

The ever-growing role and increasing visibility of sports and sports figures in American culture is opening many new marketing opportunities for American companies seeking aggressive growth.

Create Instant Recognition For Your Brand

From the earliest stages, USAgency management identified dramatic opportunities to stake out powerful new competitive positions for various blue-chip USAgency clients within their industries. In 1992 the USAgency Sports Marketing Division was created to formally develop new associations with nationally and internationally known sports figures as well as other high-profile celebrities on behalf of client campaigns.

Immediate National Impact

USAgency campaigns have featured exclusive multi-year brand endorsements and relationships as well as promotional associations with pre-eminent sports personalities. Among the elite sports figures who have helped to power USAgency client campaigns are Joe Paterno, Richard Petty, and Pat Summerall. USAgency services cover the entire range of activities from celebrity searches and successful negotiations through promotional agreements and marketing communications campaign production.

Tame Your Competition. Seize New Opportunities.

USAgency's unique ability to effectively attract and arrange sports endorsement licenses for client campaigns has opened our clients' products to new marketing opportunities both domestically and internationally. In the ferocious marketing battle for your territory, with aggressive sports marketing USAgency can help you turn your competition into pussycats.